designs using only text

SUBLIMINAL MESSAGING

chipotle's new ad campaign

Chipotle has a new ad campaign that is "meta." In their new ads they make fun of the ad agency, which pulls the audience in on the joke, makes Chipotle seem down-to-earth, and also gets across a simple message. As you can see, they use text to send two separate messages to the audience. One about their meat being superior because it doesn't have hormones, and then a simpler message about Chipotle tasting delicious. This is effectiv

e, because up close people can read the gray and black text, and from far away they just see the black text, which itself sends a message. And the black text also is a cheeky reference to subliminal messaging. I like this ad campaign. You can read more about this campaign here, if you want!

FRONT PAGE

newsweek's texty front page

For September, Newsweek did something interesting. They used only text to highlight all of the rumors that surround President Obama's identity. By using different fonts, they were able to make this visually appealing. The contrast of the types of fonts--the sizes, the shapes, and the textures--give this a visual balance. And the repetition of the same font in the same red at the top and bottom ties the whole thing together and sends a different message: The Making of a President. The different fonts also convey different meanings and give the audience a feeling about each word--they are mostly symbolic of the words they are representing. For example, the "wall-street loving" font looks like the font that is used on a dollar bill, representing money.