logos: the good, the bad (the ugly)

words and bikes: the good

schwinn, brooklyn bikes, bike to work day, bikeloc, schwinn

So I went a little crazy on the good logo side. I love the shape and look of bicycles, so I looked up some bike logos. The Schwinn logo is simple and striking. The red and black are dramatic and the circular design fits well on bicycle tubes. I love the color and simple design of Brooklyn Bike's logo. The two o's become the wheels of the bicycle and the two different fonts give a nice contrast. The title is aligned nicely with the Brooklyn Bridge image and the bicycle is placed based on the rule-of-thirds. I love the DC bike-to-work day logo. I'm a fan of cityscapes, they are visually appealing and represent the idea of a certain city simply. I love the green of the Bikeloc logo and the two different fonts. And I really like that they kept the logo a square with white font. It stands out. The WordPress logo is nice and simple. I like the serif on the W that extends into the white circle. The spot color on word is also very effective.

i don't like these: the bad

credit union, detroit zoo, the wizards

When I was in college the credit union in town had the worst logo. I couldn't find that particular one, but this one will do. The alignment is all off with the U and the W within their boxes and the shadows seem off to me. The colors are clashy and the colors seem a little bold for a credit union, you'd expect something that went a little bit better with the idea of money, saving, or something else. I have a beef with the Wizards logo, mostly because it looks dumb. When I think of basketball, I don't think of Wizards and the designer here seems like they had the same problem. It just doesn't work to merge those two, but I can see they did the best they can. And lastly, the Detroit Zoo, I like the idea of the elephant head with the D, but it's too heavy, it's not balanced with the rest of the logo. If the elephant head was lighter and a different shade, it would work much better because it wouldn't be as distracting as it is right now. There needs to be some differentiation between the D and the elephant.